Brazen Fundraising

The person behind the kit.

Twenty years raising money for Canadian nonprofits. No software to sell you.

[ Photo of Emily — emily.jpg ]

Emily Bocking is the founder and principal of Brazen Fundraising & Advisory Services, a consulting firm in Saskatoon, Saskatchewan that works with nonprofits across Canada. Before founding Brazen in 2024, she spent twenty years inside the work — stewardship, community outreach, major gifts, and advancement roles inside Canadian nonprofits and universities, then seven years in fundraising consulting.

Clients tend to say the same thing about why they hired her: she says the thing nobody else in the room will say. The board that's terrified of fundraising. The ED carrying it alone. The "fundraising problem" that's actually an organizational one. The presenting problem is almost never the real problem, and Emily's work starts where the comfortable conversation ends.

That's also where the AI Policy Kit came from. Brazen's clients kept asking the same question — "our staff are using these tools, what do we do?" — and everything on the market was American, written in legalese, or attached to something someone wanted to sell them. So Brazen built the answer: a policy a Canadian board can sign, and a practice a stretched team can keep.

Emily is writing Dignified Intelligence, a book about AI in the nonprofit sector that takes both the technology and the humans seriously.

$750K – $180M
the range of campaigns Brazen works on
10-person team
including three former Executive Directors — people who've sat in your chair
Day one rule
donor relationships belong to the client. Always. Some firms keep them; we don't.
"We solve really tough problems for nonprofits. AI is just the newest one."

Why this matters for the kit

Independence is the product.

Every AI vendor will tell you their tool is safe. Every consultant attached to a platform gets paid when you adopt it. Brazen doesn't sell software, doesn't take referral fees from AI companies, and doesn't need you to adopt anything. The advice has no second agenda — which is the entire reason it's worth paying for.

Start with thirty minutes.

No pitch, no slides. Bring the question you're actually wrestling with.

Book a 30-minute honest conversation

Or skip the call and get the kit — it's built to work without us.